Blue Note Records, the venerable jazz label behind some of the music’s most enduring albums, turns 80 this year. Among many other planned celebrations, the label has partnered with Casio G-SHOCK to unveil a limited-edition men’s watch. Created to honor eight decades of impeccable jazz, the latest G-SHOCK model is an updated take on the company’s popular G-STEEL line of men’s high-end timepieces. It features a sleek black colorway with blue accents on the dial and buckle, as well as an IP case back, button, and band keeper. The watch comes with custom limited-edition packaging.
Boasting the classic G-STEEL look, the GSTB100BNR-1A combines refined style with durability and practicality. The unique timepiece nods to both iconic brands by featuring bright blue accents and engravings of the G-SHOCK and Blue Note logos.
Want an even closer look? Watch the video celebrating the new Blue Note X G-SHOCK timepiece starring Blue Note artists Charles Lloyd, Kendrick Scott, and lophiile.
Then, stream the playlist Daddy Kev’s Blue Note X G-SHOCK Mix that was inspired by the collaboration.
“Blue Note and G-SHOCK have a history of refinement and shifting culture,” said Don Was, President of Blue Note Records in a press statement. “We felt G-SHOCK was the right partner to help us celebrate our 80th anniversary while we usher in a new era at the label. It’s about bringing our audiences together and giving them something they can love, whether they’re a Jazz aficionado or a hip-hop lover.”
The GSTB100BNR-1A comes equipped with several of G-SHOCK’s most sought-after features, including solar-powered charging capabilities, a super LED light and Neo-Brite luminous hands for maximum visibility. Additionally, the GSTB100BNR-1A boasts Bluetooth low energy technology to pair with smartphones via the G-SHOCK Connected App.
The new model is shock resistant and water resistant up to 200M. It features a world time/dual time display and a 1/100th-second stopwatch, as well as a countdown timer and a daily alarm
The limited-edition GSTB100BNR-1A will retail for $420 and will be available for purchase starting this March at select jewelers, fashion boutiques, the G-SHOCK Soho Store and gshock.com.
